Best real world global examples of how app companies are marketing themselves (Apr24)

I’ve worked on communication campaigns of many app companies like Facebook, Opera, Evernote and Swiftkey in my previous stint and now am part of an app company too .i.e. Vuclip. Hence i always have my ears out for all app related news with respect to marketing them.

I’ve looked through multiple sources, but the news and publications I’ve found are either focussed on everything under the sun or marketing in general or niche’s like social media. And then of course you have tons of articles sharing ‘gyaan‘ on what should and shouldn’t be done. But the deal is, i want case studies, implementations and execution.

So here’s my attempt to help me and many others like me, who’re looking out for real world examples of how brands are marketing themselves. Every Sunday i attempt to get you real world, global examples, of how apps are marketing themselves.

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Amazon Celebrates Our Desi Quirks In New Campaign #WeIndians
The ad films, the 5-second YouTube ads together with the content around #WeIndians has added a breath of fresh hope to Amazon’s journey this year.

ixigo has announced the launch of an innovative app for train travellers that helps them discover apps

Over 20 brands including Amazon, Flipkart, Paytm, Freecharge, PepperTap, DineOut, BlaBlaCar, UrbanClap, Cleartrip, MakeMyTrip, Spicejet, TravelKhana and Twigly have signed up for ixigo’s app discovery platform to market their apps and deals to Indian train travellers.

Opera and Idea partner to launch Idea Games Club gaming app

Opera and Idea Cellular have launched Idea Games Club, a premium mobile gaming app. The app is available exclusively to all Idea users and subscribing to the service will allow users to download and enjoy unlimited, full-version premium gaming apps on their smartphones. These games would be free of in-app purchases and advertisements.

With First View video feature, Twitter lures Indian brands

First View will empower Indian businesses of any size to scale their marketing campaigns with video and real time, public conversations on the social network platform. Tata Motors India is among the first advertisers in the region to leverage the feature.

How an April Fools prank by Zoosk has stretched to a real business possibility

This year one April Fool’s prank remains stubbornly present, almost four weeks after the day came and went. Burrit-oh! – the dating site that pairs singles based solely on their taste in portable Mexican – has proven so unexpectedly successful that maker Zoosk is thinking of keeping it.

Food Network bets on influencers to amplify Snapchat reach

With more publishers on Snapchat Discover, some are finding that in order to get their content in front of the right audiences, they are having to come up with innovative strategies to do so. For instance, the Food Network is looking to influencers to help amplify its reach on the messaging app.
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