Here’s our weekly round up of the best app marketing reads from around the world. All the below mentioned stories cite examples and practical implementations, which is the purpose of the post.
During the closing credits, an on-screen image will prompt people to open the app, which will listen for a hidden audio cue. Doing so will unlock a new level and other content in the game.
FordPass, an Android and iOS app, combines a variety of functions for owners of its vehicles and non-customers alike. They want to satisfy consumers’ general mobility needs which don’t necessarily require a vehicle at all times.
For most of these players a mix of digital and offline marketing has worked in their favour. Despite the success, TVCs will not be on their radar for the time being. Digital marketing is the name of the game for its cost efficiency and targeted marketing.
The feature is currently live only on the website, and is available to users in Mumbai and Pune. MyCoupons lets users choose coupons from a host of restaurants after selecting seats for a movie.
Cheetah Mobile, maker of popular apps like Piano Tiles and Clean Master, partnered with Kiip, a mobile rewards platform, in a move designed to “balance user experience with monetisation”.
The brand launches a campaign with the call to action, ‘Listen like you mean it’. It puts the user at the center of the experience and captures what is uniquely special to TuneIn.