6 best app marketing reads from around the world (May 1st)

Here’s our weekly round up of the best app marketing reads from around the world. All the below mentioned stories cite examples and practical implementations, which is the purpose of the post.

title picRovio to encourage movie goers to open their new open during end credits of the upcoming ‘Angry Birds’ movie

During the closing credits, an on-screen image will prompt people to open the app, which will listen for a hidden audio cue. Doing so will unlock a new level and other content in the game.

Ford launches FordPass app to provide a new ‘mobility marketplace’ to consumers

FordPass, an Android and iOS app, combines a variety of functions for owners of its vehicles and non-customers alike. They want to satisfy consumers’ general mobility needs which don’t necessarily require a vehicle at all times.

Marketing strategies and campaigns of dating apps in India – Tinder, Woo, QuackQuack & TrulyMadly

For most of these players a mix of digital and offline marketing has worked in their favour. Despite the success, TVCs will not be on their radar for the time being. Digital marketing is the name of the game for its cost efficiency and targeted marketing.

BookMyShow’s MyCoupons Offers Discount Vouchers on Meals Near Your Cinema 

The feature is currently live only on the website, and is available to users in Mumbai and Pune. MyCoupons lets users choose coupons from a host of restaurants after selecting seats for a movie.

Cheetah partners Kiip on “moments marketing” in apps

Cheetah Mobile, maker of popular apps like Piano Tiles and Clean Master, partnered with Kiip, a mobile rewards platform, in a move designed to “balance user experience with monetisation”.

Lesser known Spotify competitor, TuneIn, launches its first ad campaign

The brand launches a campaign with the call to action, ‘Listen like you mean it’.  It puts the user at the center of the experience and captures what is uniquely special to TuneIn.



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