Did you know Sonam Kapoor has launched her own app? So has ‘The Rock’ Dwayne Johnson! Well everyone is getting in the app game in little or large measure. As a result, efforts needed to draw more organic users and attain good engagement need to be ramped up big time.
Today’s post, third one in back-to-back weeks, is an attempt to get the best examples of app marketing from around the world. These aren’t stories with theoretical advise, these are actual implementations.
Voices of Life mimics the womb to help mothers communicate with infants stuck in neonatal intensive care.
FreeCharge has launched a 360-degree marketing campaign to connect with its target group this IPL, and contests form a significant portion of its digital engagement strategy.
The app is aimed at children between the age group of 2 to 10 years that will feature nursery rhymes, fairy tales, Akbar Birbal stories, Panchtantra tales, Vikram & Betal, Ducktales, Malgudi Days, and Champak.
With the Hooch app, members pay $9.99 per month or $99 per year for a round of cocktails each day at participating Miami bars. That’s less — way less — than a dollar per day for a drink.
You can view the best app marketing reads from the previous 2 weeks too:
- 6 best app marketing reads from around the world (May1)
- Best real world global examples of how app companies are marketing themselves (Apr24)
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